Terex Rough Terrain Cranes, now part of Raimondi, together with official Moroccan and Mauritanian dealer VEMAT, hosted an exclusive customer event in Casablanca, Morocco.

Headed by Terex RT General Manager, Marco Sarcone, and VEMAT General Manager, Domenico Paduano, the event welcomed key customers and partners from Morocco, Nigeria, Senegal and Mauritania, for a dedicated day focused on collaboration, product expertise, and regional market developments.

Bringing together representatives from across the West Africa construction, infrastructure, and industrial sectors, the initiative aimed at reinforcing the Group’s commitment to strengthening customer relationships across key regional markets.

Throughout the day, attendees were introduced to the evolution and strategic vision of Raimondi, alongside a comprehensive overview of the Terex Rough Terrain crane portfolio and the Group’s broader lifting solutions offering. Presentations focused on product reliability, operational versatility, and equipment solutions tailored to the specific needs of African jobsites.

Particular emphasis was placed on customer proximity and aftermarket support, with dedicated sessions around parts availability, technical assistance, and long-term service capabilities. Together with VEMAT, the onsite team highlighted the importance of localized expertise and responsive customer care to maximize operational efficiency.

Additionally, a dedicated recognition ceremony took place to celebrate several longstanding customers and partners for their contribution to the business and continued collaboration with Terex RT. Awards were presented across categories including partnership longevity, machine sales achievements, and service excellence.

Among the companies recognized were SGTM, recipient of the “Legacy Partner” award, as well as SNIM, Desicon, Sogea, and Bymaro for machine sales achievements. NGE was also recognized for its service collaboration and continued operational partnership.

The event concluded with a live demonstration of the Terex TRT 70 at the VEMAT facility, giving attendees the opportunity to experience the crane’s performance and capabilities firsthand while engaging directly with the Terex RT technical and commercial teams.

Commenting on the event, Sarcone stated: “By bringing together customers from multiple African markets under one platform, the Casablanca event further reinforce the strategic collaboration between the Group and VEMAT, while underscoring a shared commitment to long-term partnership development, localized support, and sustainable regional growth.”

VEMAT has been the official Terex Rough Terrain dealer in Morocco and Mauritania since 2009, building a long-standing partnership spanning nearly two decades. Over this period, the company has added approximately 100 RT cranes to its fleet, including models such as the TRT 35, RT 1045, TRT 60 and TRT 70, further reinforcing its strong market presence.

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